Welcome to
The Agency.
Corporate standards.
Fintech flexibility.
Startup prices.
Trusted by the best
Brands we’ve worked with
A boutique comms agency that delivers big results
We help startups and fintechs launch and scale. Where others see limits, we spot potential.
What we stand for
- PR should support business goals.
- We build every strategy on research and insight.
- Your account is always handled by experts — never juniors.
- We work smart, so you get fair pricing.
- Honesty is our promise to every client.
Our expertise in fintech and startups
We learned our craft working for global fintechs and unicorns, but we truly understand the realities of startups – every unicorn was one at some point!
Supporting foreign companies in Poland
We specialize in helping foreign startups and fintechs grow their business in Poland. With deep local market know-how and trusted media relationships, we make your market entry smoother and help you seize opportunities in this dynamic economy.
Know the market before you land
Make your brand click with Polish media & customers
Strategic comms advisory and execution
Build your internal comms muscle
Voices of our clients
“Aga is a B2C marketing and communications expert whom I fully trust. She has a deep understanding of the fintech world and perfectly balances the need to protect the brand and its value with the goal of acquiring new customers. She built Klarna’s presence in the Polish market from day one and helped us achieve double-digit brand awareness in less than a year”.
“Aga started working with us after another agency told us we could only rely on paid publications. She quickly proved how much more was possible, successfully positioning ProStream in top Polish media.”
“Aga, the owner of The Agency, is a communications expert I fully trust and highly recommend. She supported the launches of Twisto and Campiri in the Polish market, consistently delivering outstanding results.”
Meet our team
We’re a senior-only team of PR, marketing, and research professionals with deep experience across fintech, startups, and corporate communications.
Aga Twaróg
With over 12 years in PR and marketing, Aga is known for her proactive mindset, sharp media instincts, and a track record that delivers. She led high-impact launches for Twisto in Poland and Klarna across Poland, Romania, and Slovakia — plus multiple product rollouts for Booksy. A former journalist and TV news presenter, Aga knows the media landscape inside out — and nearly every journalist in it.
Ela Czerwińska
Ela combines the sharp eye of a researcher with the strategic mindset of a communications leader.
With a background in both PR and market research, she’s worked with brands like Alior Bank, Gothaer, and MSL — turning data into actionable insights. Fluent in both qualitative and quantitative methods, Ela helps organizations transform research into strategy.
Kaśka Aksamitowska
A seasoned communications expert with 10+ years of experience in PR and media relations.
She’s led high-impact projects for brands like Klarna, Shopee, and Gumtree — from market launches to award-winning CSR campaigns and strategic media outreach across Poland and CEE. Kaśka blends strategic thinking with a hands-on approach to help brands grow and connect with the right audiences.
Ola Chmielewska, PhD
For years, she has been active in the media, technology, broadcasting, and IT sectors, successfully leading numerous tech projects. She authored the brand strategies for TVP Polonia and iTVP-HD and co-developed TVP’s technology strategy. At PMPG Polskie Media, she led the digital brand strategy, and at Gemius, as Director of Strategic Projects and co-creator of the marketing strategy, she managed multiple research projects across TV, internet, and video. She hosts the Arena Praktyk podcast and co-creates tech-related radio shows on Polish Radio RDC.
Get in Touch
We would to hear from you!
FAQs
Is The Agency the right fit for my startup or fintech?
If you’re a startup, scaleup, or fintech entering or growing in the Polish market — yes, we’re built for you. We specialize in PR and communications for early-stage companies and international brands scaling into Poland. We understand your challenges and know how to turn visibility into traction. We also know how traditional agencies operate — inflating scopes, overcharging, or stretching work to justify higher fees. We don’t do that. With us, you get exactly what you need. Clear terms. No fluff.
If you’re all senior consultants — doesn’t that make you expensive?
Actually, it’s the opposite. We skip unnecessary layers, bill only for actual work, and never inflate hours with junior busywork. Because we truly understand your business, the content we deliver doesn’t require endless iterations. You get expert execution from day one — which saves time, money, and stress. No extra costs, no overstaffed teams — just results.
Can you help a foreign company enter the Polish market?
Absolutely. We’ve supported multiple international fintechs and startups launching in Poland. We guide you through market research, messaging, local media strategy, and regulatory context — with insights only locals can provide.
Do you work with companies outside fintech or startups?
Yes, we do! While fintechs and startups are our sweet spot, we also work with scaleups and innovative companies in tech and beyond. If you’re building something exciting and need smart, effective communications — just reach out and let’s talk!
What makes The Agency different from other PR firms?
We don’t just “do PR” — we’re your strategic communications partner for startups, fintechs, and scaleups in Poland. Drawing on extensive experience, we know exactly what drives effective PR and communications. We built The Agency around what startups and fintechs truly need. Having worked on the client side and collaborated with numerous agencies, we understand what wastes time and budget — and we simply don’t do that. With strong relationships with key Polish journalists, we help your brand get noticed. Our expertise also spans brand building, marketing strategy, influencer marketing, product launches, and market research.
